“Your About Page Is Not About You”
(spoiler: It’s actually about them)
let’s be honest…most About Pages sound like someone’s LinkedIn bio took a nap on a keyboard.
“Founded in 2016, we strive to innovate and synergize cutting-edge solutions that…”
😴 Wake up. Nobody came here to read a corporate bedtime story.
here’s the truth bomb :
Your About Page isn’t actually about you. it’s about your visitor.
They don’t want your origin story (yet). They want to know:
“can these people solve my problem?”
“do they get me?”
“why should I trust them?”
think of your About Page like a dinner party.
you don’t kick things off with your entire life story…you find common ground, crack a joke, and make your guest feel at home.
Then you talk about yourself (strategically).
here’s a quick fix:
start with their world.
show you understand their needs.
then weave in your story as the solution.
bad copy :
“We’re a team of passionate experts in cloud-based solutions.”
good copy :
“If you’ve ever wanted to throw your laptop out the window because of a clunky tool…same. That’s why we built this.”
your About Page is a mirror, not a megaphone.
Reflect your visitor’s needs first, then earn the right to talk about yourself.
now go give that dusty About Page a little personality makeover